Is Your Product Market Centric Or Product Centric?

How to tell the difference and what to do about it

Photo by Ervo Rocks on Unsplash

I recently learned from Smart Marketer the terms product centric versus market centric product.

In the past I have only heard of market centric product. This relates to the old question you are asked as a business owner about your product-market fit. How does your offering solve the problems that your market and customers have?

Traditionally, a market centric product serves a specific group of people with a certain set of problems.

For example, you have a group of active young professionals who like the outdoors so you offer them cool fitted and colorful activewear that is functional for the outdoors. These products specifically solve the need for this audience.

With the idea of a product centric offering, this means there is no specific or defined market that your product can serve. In fact, your product can solve many different types of people’s problems.

An example of a product centric product would be calendars, notebooks, pens, journals, etc…